5 Ways to Improve Your Conversion Rate

We’ve gathered some simple, yet powerful strategies to boost your site visibility, improve your conversion rate optimisation & drive more sales.

We’ll explore how to use the power of structured data, social proof & strategic product recommendations to captivate your audience & convert more clicks into customers.

Make sure you add structured data code to your product pages. Structured data provides the search engines with more context about the page & in return, you could be rewarded with rich snippets.

Structured Data Testing Tool

Schema for Products

Use reviews to build trust in your brand & products. Reviews help your customers to move from the consider stage of making a purchase to converting.

91% of consumers between the ages of 18 to 34 are big believers in online reviews. The likelihood of a product getting purchased increases by 270% when it gets five quality reviews (Forbes, 2021).

Google Shopping is a great way to get visibility for your products. You can create Google Ads via the merchant center.

Paid search ads can be beneficial to your digital marketing strategy as searches are often specific & product-related, with customers closer to conversion.

Google also have free listing options which will display your products on Google Search, Maps, YouTube, Shopping, Images & Lens at no extra cost. Using SEO best practices across your site will put you in the best position to be able to list specific product pages on Google for free.

Don’t miss the opportunity to cross-sell or up-sell to your customers. Showing frequently purchased products or related products together can help to increase your average order value.

For example: a customer purchasing a computer monitor may also look to purchase an HDMI cable.

Your target audiences have different needs so require different information before being ready to purchase. The best way to improve your e-commerce conversion rate is to gain a good understanding of your customers by using a blend of quantitative & qualitative data from surveys, user testing & analytics.

Quantitative data tells you what people are doing.
Qualitative data tells you why they are doing it.

These are our 5 quick tips to improve your e-commerce visibility & conversion.

Don’t forget to get in touch if you need digital marketing training or advice.