Paid Search
Take your paid search campaigns to the next level.
Speak to us if you need support with your paid search campaigns.
Avoid those frustrating paid search pitfalls! You don’t need to learn the hard way. We’ve got a tried-and-tested process that’ll help you reach the right people at the perfect moment, with the right message. 
So you get the most bang for your buck.
Our digital advisors have years of experience & expert tools to craft the paid search strategy that’s just right for your business. We’ll work alongside your team, showing you the ropes to make sure your campaigns deliver the results that matter.
Why is paid search important?
Getting your website to the top of SERPs with just SEO takes time. But running ads (PPC) can give your business a boost while your SEO efforts build momentum.
Paid search is fully measurable so you can see every click, every conversion & exactly where your budget is spent. So you know what’s working & what’s not & can refine your campaigns.
A data-driven paid search campaign allows you to reach the customers that are right for your business, at the right moment.
Benefits of a paid search
What’s included in our paid search service?
With our expertise & guidance your PPC campaigns can run at maximum performance, achieving sky high ROI & support your business growth.
Here’s how we work:
- We start with a review
Get to know your current set-up, ad accounts & establish the biggest areas of opportunity. - We understand your ideal customers
Create customer profiles based on your existing customers intentions & behaviours. Laser-focused ads that make an impact, making sure every penny of your budget counts. - We set clear performance goals

Help you to define what success looks like, setting performance indicators to track progress & keep you on the right path to success. - We design your campaign structure
Creating a well-organised campaign to make the most of every penny & providing you with a foundation for future expansion. - We optimise your ad account & make adjustments
We’ll monitor, report & fine tune your account to make sure it’s always running at peak performance.
Every business is unique, so our services are tailored to your specific needs. We’ll work as an extension of your team with the knowledge, tools & support you need to succeed.
We’re always flexible. If you need something, just ask – we’re happy to help!
Digital guides leading you to 
higher peaks
Our friendly & experienced team have supported hundreds of businesses to grow & we’re on a mission to help many more reach their full potential!


We’ve created winning digital marketing strategies for clients all over Scotland, London, the UK, Europe & the US.
From intrepid startups, to global giants we’ve worked with marketing teams of all shapes & sizes.
Ready to climb online? Let’s do it.
Paid Search Questions
PPC means pay-per-click & can also be known as paid search. It’s when you pay to show ads in search engines.
When someone searches for a specific keyphrase your ad will appear at the top of the search result.
This can help you drive visibility & traffic.
Both Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) are strategies to improve your website’s visibility on search engines but there is a difference.
SEO is optimising your site to rank in organic search results.
SEM includes both SEO practices & paid advertising.
Paid search is putting your business in front of the people who want what you’re selling. Your ad pops up instantly when they search for it, giving you a quick win and a fast track to short-term goals.
The best part? You can target your ad to your dream customer & track every click, every view & every sale. This means you can easily see what’s working & make changes with real-time data.
Pay-per-click (PPC) can be a great tool but always consider if it’s right for your goals. It can quickly drive visibility, traffic & help you to achieve short-term goals.
But it might not be right for everyone, especially if you have a small budget or a weak website.
Their expert support has allowed us to create better digital marketing processes, develop our SEO strategy & upskill us all which has helped us grow our business.
John
CEO
Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
