Paid Search Training
Learn the skills & feel confident creating a paid search campaign to boost traffic & drive sales.
Get in touch to schedule your paid search training.
Why Choose Us?
All our digital marketing training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts digital marketing training into practice from day one
- we provide ongoing digital marketing support
- digital marketing training is linked to your goals, maximising return on your investment
Why is paid search training important?
Using paid search advertising is an effective digital marketing strategy to maximise online visibility & drive traffic to your site for short-term goals.
But navigating this complex landscape can feel daunting. With our paid search training course, we can help you to make sense of paid search advertising so you feel confident to plan, execute & measure your next paid search campaign.
Check out the details of our typical paid search training course…
Objectives
During our paid search training course we will equip you with the knowledge & skills to plan, set up, manage & optimise paid search advertising campaigns.
Agenda
- What is paid search advertising
- Objectives of paid search advertising & how it functions
- Key terms
- Paid search platforms & channels
- Paid search resources
- Building an ad account , campaigns & ad group structures
- Keyword research
- Keyword match types
- Audiences & Targeting
- Ad formats
- Dynamic & responsive ads
- Ad extensions
- Automated ad extensions
- Ad testing
Paid search optimisations
- Quality score
- Bidding strategies
- Search query reports
- Bid management software
- Google ads editor
- 3rd party tools
- Paid search reporting
Outcomes
At the end of the paid search training course you will be able to;
- Understand the fundamentals of paid search advertising
- Set-up & manage paid search accounts
- Plan & execute paid search campaigns
- Track & measure ad performance
Paid Search Questions
PPC means pay-per-click & can also be known as paid search. It’s when you pay to show ads in search engines.
When someone searches for a specific keyphrase your ad will appear at the top of the search result.
This can help you drive visibility & traffic.
Both Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) are strategies to improve your website’s visibility on search engines but there is a difference.
SEO is optimising your site to rank in organic search results.
SEM includes both SEO practices & paid advertising.
Paid search is putting your business in front of the people who want what you’re selling. Your ad pops up instantly when they search for it, giving you a quick win and a fast track to short-term goals.
The best part? You can target your ad to your dream customer & track every click, every view & every sale. This means you can easily see what’s working & make changes with real-time data.
Pay-per-click (PPC) can be a great tool but always consider if it’s right for your goals. It can quickly drive visibility, traffic & help you to achieve short-term goals.
But it might not be right for everyone, especially if you have a small budget or a weak website.
The advice & training we received was invaluable as we developed our digital team & capabilities
Aurelie
A/B Group Head of Marketing
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Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
