Market Research Training
Our market research training will equip you & your team with the skills & knowledge to turn data into actionable strategies.
Get in touch to schedule your market research training.
Why Choose Us?
All our training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts training into practice from day one
- we provide ongoing support
- training is linked to your goals, maximising return on your investment
Why is market research important?
Market research is the key to understanding your customers & making informed business decisions.
It can help you understand the gaps & opportunities in your market, learn about your competitors & find out who your potential customers are.
This research can help you set goals & create a plan for how to achieve them based on data.
Objectives
Our market research training will help you to understand market research & the different elements of a digital strategy.
We aim to equip you with the knowledge & skills to do effective market research, analyse the data & develop data-driven digital marketing strategies.
Agenda
Goal setting
- Decide what your business wants to achieve
- Understand how marketing can help you reach those goals
- Set goals and measure your progress
Market research theory
- Why we do market research
Types of research
- Primary
- Secondary
- Feedback loop
Tools & technology
- Overview of tools available to help you with market research
- Keyphrase research
- Google trends
- Analytics
- Survey tools
Customer personas
- Information to include in your customer profile
- How to avoid stereotyping
- Marketing concepts to develop the customer journey
Product positioning
- Learn to understand how your customers perceive your brand
- How to position yourself in the market
- Using positioning to your advantage
Benchmarking & Forecasting
- Comparing your performance data against industry standards
- Using data & trends for long-term estimates
Strategy
- Using all the previous elements to build a marketing strategy using Owned, Earned, Shared & Paid Channels
- Providing you with marketing frameworks to help you build a strategy based on market research

Outcomes
After our market research training, you’ll be able to:
- Do market research using a range of tools
- Set marketing goals based on data & research
- Plan initiatives to achieve your goals
Devoted to nurturing talent & producing highly skilled digital marketing experts who can deal with challenging situations with ease.
Stewart
Digital Marketing Manager
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Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
