Digital Marketing Strategy Training
Learn how to create a road map to peak performance.
Get in touch to schedule your digital marketing strategy training.
Why Choose Us?
All our training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts training into practice from day one
- we provide ongoing support
- training is linked to your goals, maximising return on your investment
Why is digital marketing strategy training important?
A digital marketing strategy can provide a road map to reaching peak digital marketing success.
A well-crafted SEO strategy has benefits on so many levels:
- streamlining marketing efforts & helping you to save time & money
- attracting qualified leads through market research & high-quality content
- Climbing search engine rankings & improving brand visibility
Our training course is here to help you create a solid digital marketing strategy that’ll get you on your way to sustainable, long-term growth.
Let’s get started…
Objectives
Our tailored training will help you master digital marketing. You’ll learn how to create a winning strategy and use digital tools to grow your business.
Agenda
- SOSTAC framework
- Strategy components
Situational analysis
- Business analysis techniques & frameworks
- Current business performance
- Understanding your customer
- Benchmarking performance
- Competitor analysis
- Keyphrase market research
- Creating SMART objectives
- Setting customer journey objectives
- Business data & Google analytics
- Metrics that matter
- Goal setting with KPIs or OKRs
- Vision, values, personality & positioning
- Content strategy & identifying content pillars
- Technical SEO opportunities
- Analytics audit
- Conversion rate optimisation opportunities
- Paid, owned & earned channel optimisations
- Marketing planning
- Setting priorities
- Optimising processes
- Tools & technology
- Seasonal vs always on content
- Short-term opportunities
- Longer term strategic shifts
Control
- Measuring business performance
- Tracking objectives
- Analytics
- Looker studio
- Reporting for different audiences
- Test, learn & refine strategy
Outcomes
When you complete our digital marketing training course you will be able to:
- Create data-driven digital marketing plan
- Focus marketing efforts on what matters most to your business
- Using digital tools & techniques to benefit business performance
- Create high-quality content that your audiences love
- Track your progress & celebrate your wins
The advice & training we received was invaluable as we developed our digital team & capabilities
Aurelie
A/B Group Head of Marketing
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Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
