FAQs
Answers to all your burning digital marketing questions all in one place.
If you have a question you can’t find the answer to, simply get in touch with us.
Content Marketing Questions
Content marketing is creating helpful & interesting content that is valuable to your customers & encourages people to take action, like buying your product or leaving a review.
A content audit is the process of reviewing all the content on your website.
This is a helpful way to check up on your website’s content & understand how it is performing in search engines. You’ll be able to identify your best-performing pages, remove outdated or low-quality content & learn where you can create new content.
By doing a content audit, you can attract more customers & improve your website’s performance which will help you to achieve your business goals.
Videos are a great way to connect with your audience. They’re fun to watch, easy to share & can really boost your sales. Millions of people watch videos every day & many of them make purchases after seeing a brand’s video.
So, if you want to grow your business, video marketing is a key element to consider.
Paid Search Questions
PPC means pay-per-click & can also be known as paid search. It’s when you pay to show ads in search engines.
When someone searches for a specific keyphrase your ad will appear at the top of the search result.
This can help you drive visibility & traffic.
Both Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) are strategies to improve your website’s visibility on search engines but there is a difference.
SEO is optimising your site to rank in organic search results.
SEM includes both SEO practices & paid advertising.
Paid search is putting your business in front of the people who want what you’re selling. Your ad pops up instantly when they search for it, giving you a quick win and a fast track to short-term goals.
The best part? You can target your ad to your dream customer & track every click, every view & every sale. This means you can easily see what’s working & make changes with real-time data.
Pay-per-click (PPC) can be a great tool but always consider if it’s right for your goals. It can quickly drive visibility, traffic & help you to achieve short-term goals.
But it might not be right for everyone, especially if you have a small budget or a weak website.
SEO Questions
Search Engine Optimisation (SEO) is the process of making sure your site is visible to your target markets. When someone searches online, SEO helps your website appear higher in search engine results.
Why is it so important? Because it means more people can find your site & helps your site to be easy to use, trustworthy & reputable.
SEO is a long-term strategy, not a quick fix but when you do it right it can attract quality traffic without you having to pay for ads.
Search engines use special programs called “spiders” to crawl the web & find websites. These crawlers collect information from each website & follow links to find more websites.
The information is then stored in a big database called an “index.”
A complex algorithm then analyses this index, ranking websites based on various factors like relevance & quality. This ranking system decides which websites appear first in search results when you enter a search query.
SEO is typically a long-term strategy, but it’s worth the effort. While there’s no quick fix to the top of search results, consistent effort can yield amazing results.
Here are a few tips to get you started:
– Make sure you’ve got the keyphrases your customers are using within your site content.
– Make sure your site looks great on mobile & is super fast to load.
– Create awesome content that your customers find helpful & love to read.
Technical SEO Questions
On-page SEO is the side of your website your customers see. It’s all about making your site look great & be easy for your customers to use.
Technical SEO is the behind-the-scenes of your website. It focuses on making sure search engines can quickly find & easily understand your website so it can show it on search results.
On-page & technical SEO is a winning combo that will make your site both customer & search-engine friendly.
A Uniform Resource Locator (URL) is the address for each page on your site. URLs hold value & their structure is important for your customers & for search engines.
Optimal format:
https://www.example.com/category-keyphrase/subcategory-keyphrase/primary-keyphrase
Here are a few quick tips to make sure you’re on track for a great customer experience:
- Use keywords & phrases from your content audit in your URLs. This will mean your site is more likely to be shown by search engines when your customers search the same keyphrases.
- Use hyphens, not underscores. Hyphens are easier for search engines to understand.
- Keep a logical hierarchy. Keeping a consistent URL structure that reflects your website’s hierarchy improves customer experience & search engine crawling.
- Keep them shorter than 2,083 characters
Core web vitals are Google’s way of measuring a website’s performance it includes 3 areas which are considered crucial for modern websites.
- Speed
How quickly does a page load? - Responsiveness
How quickly can a customer interact with a page? - Visual stability
Does the page layout stay consistent during page load?
Here’s a few quick tips to help with your core web vitals:
- Remove unnecessary code
- Keep image file sizes small, without losing quality
- Use a responsive design so your site looks great on all screen sizes
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