Organic Search Training
Learn SEO techniques to help your website attract the right customers.
Get in touch to schedule your organic search training.
Why Choose Us?
All our training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts training into practice from day one
- we provide ongoing support
- training is linked to your goals, maximising return on your investment
Why is SEO training important?
SEO is a map that helps customers find your website, without it your website will be lost in the digital wilderness.
SEO training gives you the power to boost your visibility, attract the right people, stay ahead of the competition, & save you time & money.
Ready to level up your website? Let’s get stuck into SEO training!
Objectives
We aim to give you the knowledge & skill to optimise your website for search engines & improve your organic search visibility.
Agenda
How search engines work
- Definitions
- What search engines look for
- How Google works
- The history of Search
Technical SEO
- Troubleshooting
- Mobile first
- Speed
- Indexation
- Site structure
On-page SEO
- Keyphrase market research
- Engaging the right audience, at the right time with the right content
- Structuring content
- Page titles, meta descriptions & URL structure
- Image optimisations
- Internal links
- Writing high-quality content
Off-Site SEO
- Why off-site SEO is important
- Link building
- Tools & techniques
Outcomes
After completing our SEO training you’ll be able to:
- Test for & fix technical SEO issues to improve site performance
- Do keyphrase market research for better content performance
- Feel confident writing titles, meta descriptions, URLs, content & internal links
- Plan how to generate third party links for your site.
SEO Questions
Search Engine Optimisation (SEO) is the process of making sure your site is visible to your target markets. When someone searches online, SEO helps your website appear higher in search engine results.
Why is it so important? Because it means more people can find your site & helps your site to be easy to use, trustworthy & reputable.
SEO is a long-term strategy, not a quick fix but when you do it right it can attract quality traffic without you having to pay for ads.
Search engines use special programs called “spiders” to crawl the web & find websites. These crawlers collect information from each website & follow links to find more websites.
The information is then stored in a big database called an “index.”
A complex algorithm then analyses this index, ranking websites based on various factors like relevance & quality. This ranking system decides which websites appear first in search results when you enter a search query.
SEO is typically a long-term strategy, but it’s worth the effort. While there’s no quick fix to the top of search results, consistent effort can yield amazing results.
Here are a few tips to get you started:
– Make sure you’ve got the keyphrases your customers are using within your site content.
– Make sure your site looks great on mobile & is super fast to load.
– Create awesome content that your customers find helpful & love to read.
They have a wealth of knowledge & has increased my understanding of search ten fold.
Gillian
Strategy Director
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Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
