Google Tag Manager Training
Unlock the power of your site data to track, analyse & optimise.
Get in touch to schedule your Google Tag Manager training.
Why Choose Us?
All our training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts training into practice from day one
- we provide ongoing support
- training is linked to your goals, maximising return on your investment
Why is Google Tag Manager training important?
Imagine having the power to track every click, scroll & conversion without relying on a developer. That’s the magic of Google Tag Manager (GTM).
GTM is a user-friendly Google tool that lets you set-up & manage website tags without touching a single line of code.
By mastering GTM you can unlock a world of data-driven possibilities – understand your customer better, make informed decisions, optimise your marketing strategies & drive better results.
Are you ready? Let’s crack on…
Objectives
We empower you to use Google Tag Manager (GTM) to track & measure the metrics that matter to drive business growth.
Agenda
- Understanding the metrics that matter to your business objectives
- Macro conversions
- Micro conversions
- Migrating tags to Google Tag manager
- Step by step guide of the interface
- Understanding the lingo – tags, triggers & variables
- Creating a new tag
- Adding GA4 measurement ID
- Testing & validating
- Adding 3rd party tags
- Configuring triggers
Events
- How to track specific events
- Tracking event clicks
- GA4 Event tags
Outcomes
When you complete our Google Tag Manager training course you will be able to:
- Put GTM to work in your business
- Ability to create a measurement plan
- Set-up account & create tags to track key site events
The advice & training we received was invaluable as we developed our digital team & capabilities
Aurelie
A/B Group Head of Marketing
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Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
