Content Marketing Training
Learn how to create digital content that will attract more customer & boost your sales.
Get in touch to schedule your content marketing training.
Why Choose Us?
All our digital marketing training is bespoke with a focus on your team & driving real, measurable results for your business.
Our training sticks because:
- your team puts digital marketing training into practice from day one
- we provide ongoing digital marketing support
- digital marketing training is linked to your goals, maximising return on your investment
Why is content marketing training important?
Do you want to attract more customers to your site & boost your sales? Content marketing can help you to do just that.
Our content marketing training course will teach you how to create amazing content that will resonate with your audience. You’ll learn to identify your customer’s needs & create content that will answer their questions, build trust & keep them coming back for more.
Creating better quality content will attract customers, improve your search rankings & ultimately boost your sales.
Are you ready to upskill & learn more about the art of digital content marketing?
Objectives
The aim of our content marketing training course is to equip you with the knowledge & skills to create effective digital content marketing strategies & implement them effectively.
Agenda
Content Audits
- Why you need to do a content audit
- The content audit process
- Reviewing your audit
- Content audit actions
Creative Content Marketing
- What is creative content
- Types of creative content
Content Strategy
- Content Strategy vs Content Marketing
- Content marketing challenges
- Types of content
- Content marketing funnel
- Core strategy
- Strategy structure, workflow & governance
Content Marketing Process
- Research & insight
- Topics & themes
- Creating content
- Promoting content
- Measuring performance
Video Marketing
- Why use video?
- Types of video marketing
- Video marketing metrics
- Video marketing & the funnel
- Video marketing process
- Video & SEO
Outcomes
At the end of our content marketing training you will be able to:
- Do a full content audit of any site
- Create a detailed content strategy to drive quality traffic to your site
- Create & promote a range of content & measure it’s performance
Content Marketing Questions
Content marketing is creating helpful & interesting content that is valuable to your customers & encourages people to take action, like buying your product or leaving a review.
A content audit is the process of reviewing all the content on your website.
This is a helpful way to check up on your website’s content & understand how it is performing in search engines. You’ll be able to identify your best-performing pages, remove outdated or low-quality content & learn where you can create new content.
By doing a content audit, you can attract more customers & improve your website’s performance which will help you to achieve your business goals.
Videos are a great way to connect with your audience. They’re fun to watch, easy to share & can really boost your sales. Millions of people watch videos every day & many of them make purchases after seeing a brand’s video.
So, if you want to grow your business, video marketing is a key element to consider.
They have really expanded our digital marketing knowledge & given us the confidence to make informed changes.
Lucille
Marketing Manager
Similar Courses
Market Research
Gain confidence uncovering valuable customer insights.
Strategy
Design & implement result-driven digital strategies.
Organic Search
Climb the search rankings with our impactful SEO training.
Analytics
Uncover insights to create a data-driven marketing plan.
Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
