Sweet success for Cocoa Black

192% increase in revenue for boxed chocolates

167% increase in revenue for chocolate bars

82% increase in conversion rate

Cocoa Black is a chocolate lover’s dream. Their artisan chocolate shop & chocolate school is a key landmark in the picturesque Scottish village of Peebles.
But we saw a chance to make their website even sweeter, helping them to reach a wider audience so it wasn’t just the lucky locals that got to taste their delicious treats.

Our focus was to make their website easier for customers to use & optimise it so they could sell more of their boxed chocolates & chocolate bars.

We ran a ecommerce conversion rate optimisation review, using behavioural analytics tools & reviewing customer journeys to discover how customers were using their website & pinpoint the bottlenecks that could be stopping them from buying.

Using this data, we created a plan to improve their website, including:

• A brand new homepage
• Refining category & campaign pages, 
• Improved product pages
• Smoother checkout process

We shared our digital marketing expertise to help them redesign their website. We made sure their best-selling & high-value products were easy to find, to help boost sales.

Our project was a big success with our client seeing an 82% leap in conversion (from 1.92% – 3.49%). This helped Cocoa Black boost their revenue through sales of their boxed chocolates (192%) & chocolate bars (162%).