JET PRESS Performance Boost

314% YoY increase in completed website contact forms

205% YoY increase conversion rate on contact forms

38% YoY increase in organic traffic

JET PRESS has a large & complex product range, selling furniture fixtures, components to car & automotive industries as well as parts that have a wider industrial application.

The company had begun to overhaul their website but they were having problems with site issues & indexation on search engines.

JET PRESS also had big plans to sell internationally. They needed a partner to help them leverage their trusted, established website to conquer new markets.

Our focus was to improve the visibility & awareness of their site & get their brand in front of the right people. We did this by using keywords that people search for when they need their products and by showing the right message at the right time.

Once we got their customer’s attention we focused on turning them into customers and driving sales.

Finally, we worked on tracking their progress and making sure every penny of their marketing budget was working as hard as possible.

We created a 3 phase approach to support JET PRESS.

Phase 1: Short Term Fixes

• Addressing site issues & low-value content, making sure their new site was built with best-practice digital marketing & SEO.
• Improving on-page optimisation including titles & meta descriptions
• Improving their inbound marketing focus
• Supporting with international SEO opportunities

Phase 2: Digital Marketing Growth Strategy

• We did customer & keyphrase research to help them to better understand their market
• Defined their unique selling points to help them stand out
• Mapped their customer journey & touchpoints to improve customer engagement
• Supported their team with a migration strategy to avoid any negative impact on performance.

Phase 3: Putting the Plant into Action

• Trained their team on digital marketing
• Supported them to build & launch their new website
• Designed their reporting & refined their growth plan based on data

Our digital marketing strategy boosted JET PRESS online performance.

We improved their brand visibility with an increase of 38% in organic traffic showing that more customers were finding their website.

Plus, their website contact forms, a key event on their website, increased 314% YoY & the conversion of those formed increased by 205%. Providing them with valuable sales leads & more customers.