Built to perform
Maximise your impact
When you build your website with digital marketing in mind, you’re giving it the tools it needs to succeed. We’ll be with you every step of the way, starting with strategic planning, then optimisation of all the key elements: keyword research, content marketing, conversion optimisation, technical SEO & more.
Building a high-performing website matters from the start.
It will save you time, money & stress. Your website will always deliver strong results if you build it to perform.

If you’re looking to re-platform, re-design or re-build your website then make sure it’s built to perform.
Our digital marketing experts can guide you through the process from finding the right keyphrases to optimising for mobile performance. We’ll also carefully migrate your site so you don’t lose your precious rankings & your site is ready to perform from launch.
When you start your new website project with digital marketing in mind, you’re setting yourself up for success. Your website will be more cost-effective, future-proofed & ready to attract & convert customers.
Sound good? Let’s crack on.
Why is Built To Perform important?
Optimising your site during build is crucial for site performance & it’s hard to change some elements once you go live.
With SEO involved from the start you can avoid temporary or permanent drops in your rankings.
Building your site to perform is the most cost effective & time efficient way to update your site.
Benefits of Built To Perform
What’s included in our Built To Perform service?
We know upgrading your website can be a big deal. If your current website wasn’t built for digital success, it might be hard to change things that are important for search engines & your customers. 
This can limit how well your website performs.
That’s why we want to make sure you get it right first time.
Strategy
A crucial first step that will align your website & online activity to your business goals.
We’ll provide a data-driven digital marketing strategy that will act as the trail map to your site reaching peak performance.
Content
Creating a content strategy that is right for your target audience, so your new site attracts quality traffic.
- A full content audit
- Keyphrase market research
- Data insights
- Content strategy
- SEO copy guidelines
- Content marketing training
Analytics
Analytics is a must-have for tracking your website’s success. It helps you see who’s visiting, what they’re doing & how much you’re making.
- Start by analysing your current website’s data. This will give us a baseline to compare against & help us create a winning strategy for your new site.
- Set your new site up with analytics tracking.
- Analytics training.
Technical
Technical SEO is an important factor early on in your website build.
We’ll give you a step-by-step technical guide that will improve:
- indexation
- structure
- crawlability
- visibility
- visitor experience
- site speed
- mobile performance
Conversion Optimisation
We’ll give conversion rate optimisation recommendations & best practices through the design & build stages of your site.
This means your site will be easy to navigate & provide best customer experience leading to increased sales coming through your website.
Migration
- Pre-Live
We provide you with a migration strategy, map out your redirects as well as advise on your sitemap & URL structure. 
Right before launch, we’ll test everything to make sure it’s working perfectly. - Live
We’ll safely migrate your site to the new platform, ensuring you don’t lose any healthy rankings. 
We’ll do a check-up & test of your redirects, robots txt file, robots meta, crawlability & google analytics. 

If there are any issues we will report back to you with expert guidance to get it fixed. - Post-Live
Even after your site is live we’ll continue to monitor & test to make sure it’s in tip-top condition. 

We’ll test your live redirects, monitor search console, check indexation & analytics & do any post-live fixes that are required.
Every business is unique, so our services are tailored to your specific needs. We’ll work as an extension of your team with the knowledge, tools & support you need to succeed.
Digital guides leading you to 
higher peaks
Our friendly & experienced team have supported hundreds of businesses to grow & we’re on a mission to help many more reach their full potential!


We’ve created winning digital marketing strategies for clients all over Scotland, London, the UK, Europe & the US.
From intrepid startups, to global giants we’ve worked with marketing teams of all shapes & sizes.
Ready to climb online? Let’s do it.
The improvements in website performance has brought new opportunities which would not have been possible without the training & strategic guidance from Balanced Impact.
Olly
Chairman
Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
