Upskill in Digital Marketing to Boost Growth

Business owners understand the increasing challenges & disruptions that impact business. The competition is fierce & keeping up can be harder than ever. That’s why making smart choices is crucial, not just for staying ahead but even just to survive.

“Businesses cannot press pause on planning to wait & see how things will unfold…business leaders need to put strategies in place now. And marketing has a major role to play.”

Think with Google, 2022

Marketers are always under pressure to outsmart the competition, boost the metrics & squeeze every penny for maximum results. But as customer behaviours continue to shift & change, so do the skillsets marketers need to make that all-important impact.

The majority of the current & prospective workforce think they lack the proper digital skills to prepare them for the future (Salesforce, 2022).
So, are you creating a culture where your team can shine & get the most out of every marketing penny?

Let’s look at the impact of not investing in digital marketing training & what you can do to supercharge your teams & skyrocket ROI.

Over recent years customers have really expected a lot more from businesses.
Customers want businesses to:

• Act ethically
• Have crystal clear communication
• Provide value for money
• Make quality products
• Create a super-easy shopping experience

That’s a lot of expectations & there’s no consistent prioritising across these elements. They expect organisations to do it all. But these expectations don’t necessarily always compliment each other, making it impossible for businesses to always be exactly what their customers want.

Digital marketing in particular has become more vital over the past decade & a recent CIM report showed that a physical store was the least important customer need, highlighting a big shift towards online shopping & digital channels.

“Digital has become, not only, an essential element of marketing strategy but also of any organisational strategy.”

CIM, 2022

Historically, businesses have not invested in digital skills or creating an in-house digital marketing team.

45% of digital marketing activities for B2C companies are performed by external agencies & partners (HBR, 2022).

Over the years this has created a digital skills gap & increased business costs. Marketers can struggle to manage their digital marketing agencies & make sure they are getting the most value from them.

So, how can you be more responsive to customer behaviours & surround yourself with the most supportive team to drive business performance?

In the current climate with skyrocketing costs & budgets being squeezed, investing in digital marketing training might seem like a luxury. But hear us out – empowering your team can actually boost your bottom line!

A skilled team is a superpowered team:

• making better decisions
• create efficiencies
• more agile in competitive landscape

Plus, a happy team is loyal. When you invest in your people they feel valued & motivated. And let’s be honest, it’s way cheaper to train your existing crew than to hire a whole new one.

But remember, one-off training is not going to cut it in an ever-evolving & competitive environment. Skills need to be updated on an ongoing basis & there is a need to create a culture of ongoing learning (CIM, 2022).

Being at the helm of developing your digital marketing strategy, managing your data & making changes quickly to execute an agile campaign that responds to real-time data is invaluable to business & could be the competitive advantage you need.

At Balanced Impact our mission is to strengthen business performance & teams to create a lasting, positive & sustainable change. We’ve worked closely with brands to advise & build their business with the right strategies, processes, technologies & people to drive performance.

Our approach to digital marketing training has been tried & tested over the past 25 years through building, training & mentoring digital marketing teams. We’ve found that our actionable digital marketing training courses will empower your team to put their learning into practice to drive business performance.