AI Review
Navigate the future of search
Search is changing fast & in big ways. Artificial Intelligence (AI) & Generative Search (GenAI) is changing how businesses operate & how customers discover the brands they love. Our aim is to future-proof your marketing for this shift. Having AI in your marketing strategy has never been more important.
At Balanced Impact, we’re here to help businesses like yours leverage AI & make the most of the new search landscape.
Our AI review helps you get ready for the new ways people are searching. We’ll make sure your business is visible, easy to find & connects with exactly the right people, no matter where or when they’re looking for you.
Is your marketing team AI ready?
Why is an AI Review important?
An AI review ensures your business is optimised for AI platforms, increasing visibility & reach.
Optimising for AI now will keep your business competitive for the future.
AI platforms have a much deeper understanding of customers than traditional search. Being optimised for GenAI can lead to higher conversions & engagement.
Benefits of an AI Review
What’s included in our AI Review service?
Gen AI is a new & evolving platform. We’ll support you with a tailored plan to improve your visibility within these new search methods.
Here’s what we will deliver to boost your brand:
Performance Audit
Our first step is to get a lay of the land, analysing your data, your visibility & current site performance.
We then give you a breakdown of your opportunities & an action plan to get you to peak performance.
Content Strategy
Provide targeted recommendations backed by data to create informational & conversational content to clearly showcase your expertise, experience, authority & trust to your customers.
AI understands the relationship between concepts. Focus on topics, not just related keywords.
Only 30% of ChatGPT prompts were identified as traditional search categories: informational, navigational, commercial & transactional.
As search becomes more complex & searchers behaviours adapt we focus on topic pillars, creating a web of informational content on key topics that are relevant to your business.
Technical
The technical foundations of your site affect its crawlability. We’ll provide a technical audit to ensure your site is in great condition & easy for AI, crawlers & customers to discover.
We’ll help you to speak AI’s language, implementing schema markup so it can quickly understand your site & cite your website with ease.
Conversion & CX
Reviewing your current website & creating a customer-centric web design. Focusing on a clear customer journey as well as site structure, hierarchy, navigation & CTAs.
AI Tools
- Content planning & creation
How to use AI tools to support content planning, research & drafting. - Create & Code
Use AI to create page layouts, trial ideas & code elements to provide a better customer experience. - Research & Analysis
Use AI to do the heavy lifting on research & analysis. Whilst keeping a human in the driver’s seat.
Every business is unique, so our services are tailored to your specific needs. We’ll work as an extension of your team with the knowledge, tools & support you need to succeed.
Digital guides leading you to higher peaks
Our friendly & experienced team have supported hundreds of businesses to grow & we’re on a mission to help many more reach their full potential!
We’ve created winning digital marketing strategies for clients all over Scotland, London, the UK, Europe & the US.
From intrepid startups, to global giants we’ve worked with marketing teams of all shapes & sizes.
Ready to climb online? Let’s do it.
The improvements in website performance has brought new opportunities which would not have been possible without the training & strategic guidance from Balanced Impact.
Olly
Chairman
Let’s chat
Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your business thrive.
