Sparkling results for ethical jewellery brand
Key Metrics
215% YoY total revenue increase
463% boost in organic revenue
#1 rankings for core keyphrases
The challenge
Our client had a truly unique ethical jewellery product, but they were struggling to stand out in the crowded wedding jewellery market. Their website was buried deep in Google search results.
The Objective
Our client wanted to find a marketing partner who could help increase brand visibility & grow revenue.
The company was particularly keen to focus on organic search.
The Approach
We created a tailored digital marketing strategy to help our client reach their business goals.
This included:
- SEO optimisation: Based on a content audit we fine-tuned their website to rank higher for relevant keyphrases.
- Website redesign: We restructured their homepage & created new category pages to improve customer experience & conversions.
By prioritising the most impactful actions our clients were able to make the most of their marketing efforts.
The results
Our clients reached #1 top spot on Google search results for relevant keywords.
Our marketing services & advisory coupled with the work done by the company creating new content & expanding its product ranges has led to an incredible jump in sales, particularly those driven through organic search.
It has been a fantastic partnership between Balanced Impact & the jewellery maker.
These results have meant the business was able to expand their team & started to look at entering new markets to further strengthen their business performance.
We saw fast results once we began working with the team. They helped us secure a greater market share. Every penny has been well spent.
Mark
Owner