Scott McBay

Hi, I’m Scott, a results-driven digital marketing strategist with 25 years of experience. Over the years I’ve developed a track record of helping countless businesses like yours to grow & thrive online.

I started my career in digital marketing while on university placement working for a luxury hamper company, this is where I developed my taste for fine food & digital marketing.

I’ve worked at a number of agencies, leading diverse projects to deliver growth for high-profile clients.
I’ve developed high-performing, cross-discipline digital marketing teams & led a start-up to £4.2m revenue.

I have a broad range of skills & competencies across digital marketing including SEO, CRO, Paid Search, Social Media, Analytics & Content Marketing.

I’m all about practical advice & measurable results. I love sharing my knowledge & helping others level up.
Dedicated to training & upskilling marketers & devoted to nurturing talent at all levels to produce highly skilled digital experts.

Beyond my professional work, I’m passionate about giving back by contributing positively to communities & the environment

• Mentoring businesses through the Government Help to Grow Initiative
• Supporting Heriot Watt University with the delivery of their Digital Analytics Course
• Delivered free digital marketing training on behalf of Google Digital Garage
• Created the Digital Boost Training Programme with We Are Digital to address the digital skills gap in the UK
• Provide pro bono services to charities Apps for Good, Aim Hi Earth & Balanced Horizon
• Set-up Balanced Impact to regularly donate to 1% for the Planet & Ecologi