Digital marketing strategy


We use our experience of growing successful businesses, to help you unlock the potential of yours. Designing digital marketing strategy to support people, process and technology to deliver sound commercial results.


Informed & bespoke

Always tailored to your business and commercial objectives

Success & strength

Prioritise the biggest opportunities to improve commercial performance

Focus & direction

Creates a clear, strategic path to growth and commercial success

Relevant & current

A laser focused growth plan with real world experience and up-to-date guidance


How do we help you to build a digital marketing strategy?

Our team are based in Edinburgh and we design digital marketing strategies for clients across Scotland, London and the rest of the UK. We work with you to design a digital marketing strategy which is tailored to your commercial objectives.

  • Discover & uncover: investigate opportunities and create a benchmark for growth

  • Pinpoint & prioritise: create a bespoke growth plan, focussed on commercial success

  • Guide & strengthen: we become an extension of your team, supporting with implementation of your growth plan


Why digital marketing strategy matters

A focused digital marketing strategy means:

  • Greater opportunities for growth

  • Improved margins and profitability

  • Higher quality of delivery

  • Enhanced team job satisfaction and loyalty

  • Better retention of staff and customers


Digital marketing strategy experience

We’ve developed digital marketing strategies for agency teams and inhouse marketing teams from SMEs, to global businesses…from our base in Edinburgh, across Scotland, the UK, Europe and beyond.

Here is what some of our clients have to say…

Balanced Impact helped formulate our digital marketing strategy. They spent time understanding our business and business goals before creating an action plan on how best to assist our growth journey.
Their expert support has allowed us to create better digital marketing processes, develop out our SEO strategy and work with our team to upskill us all which in turn has helped us grow our business.
— John / CEO
Scott is a solid digital marketer with a proven track record of driving significant results for his clients
— CC - Snr Industry Manager

I want to strengthen my digital marketing strategy