Improve visibility and conversion
Enhance visibility with structured data
Add structured data code to your product pages. Structured data provides the search engines with more context about the page, in return, you can be rewarded with rich snippets.
Leverage social proof
Use reviews to build trust in your brand & products. Reviews help your audience to move from consider to convert. 91% of consumers between the age of 18 to 34 are big believers of online reviews* The likelihood of a product getting purchased increases by 270% when it gets five reviews** Combine reviews with point 1 above to trigger star ratings within the SERPs.
Setup Google Shopping
Google Shopping is a great way to get visibility for your products using Google Ads via the merchant centre. Searches are often very specific product related, where customers are closer to conversion. Google have also announced they're opening up free product listings in the shopping tab in the US now and UK Europe by end of the year.
Add related and frequently purchased products
Don't miss the opportunity to cross-sell or up-sell to your customers. Showing frequently purchased products or related products together can help to increase your average order value. Example; Someone purchasing a computer monitor may also look to purchse an HDMI cable.
Understand your audience to improve conversion
Your audience have different needs & may require different levels of information before conversion. Use a blend of Quantitative & Qualitative data from surveys, user testing & analytics to understand them better & remove barriers to conversion. Quantitative data Tells you what people are doing Qualitative data Tells you why they are doing it.
These are our 5 quick tips to improve your ecommerce visibility and conversion, if you need training or advice get in touch.