# Balanced Impact > Digital Marketing Training & Advisory Edinburgh | BI --- ## Pages - [AI Performance Review](https://balancedimpact.com/digital-marketing-services/ai-performance-review/): AI Review Navigate the future of search Search is changing fast & in big ways. Artificial Intelligence (AI) & Generative - [Privacy Policy](https://balancedimpact.com/privacy-policy/): Last Updated On 17-Apr-2025Effective Date 17-Apr-2025 This Privacy Policy describes the policies of Balanced Inpact Group Ltd, The Digial Bothy, - [Cookie Policy](https://balancedimpact.com/cookie-policy/): Effective Date: 17-Apr-2025Last Updated: 17-Apr-2025 What are cookies? This Cookie Policy explains what cookies are and how we use them, - [Confirmation](https://balancedimpact.com/contact/thank-you/): Thank You Thanks for your message, we’ll be in touch with you very soon. In the meantime, check out our resources for - [Newsletter Confirmation](https://balancedimpact.com/contact/thank-you-newsletter/): You’re in Thanks for the sign-up. Get ready for awesome digital marketing tips, tricks & insights. We can’t wait to - [Looker Studio](https://balancedimpact.com/digital-marketing-training/looker-studio-reporting/): Looker Studio Training Learn to create insightful reports that drive business decisions. Get in touch to schedule your Lookers Studio - [Digital Skills Gap](https://balancedimpact.com/digital-marketing-resources/digital-skills-gap/): The Digital Skills Gap You’ve probably heard about the digital skills shortage in the UK. It’s causing big problems for - [Impact](https://balancedimpact.com/digital-marketing-resources/sustainable-impact/): Our Impact Committed to making a difference Sustainability Values We believe in a world where everyone has the opportunity to - [Analytics](https://balancedimpact.com/digital-marketing-training/analytics-training/): Analytics Training Learn how to use your website’s data to boost your business & reach peak performance. Get in touch - [Tag Manager](https://balancedimpact.com/digital-marketing-training/google-tag-manager/): Google Tag Manager Training Unlock the power of your site data to track, analyse & optimise. Get in touch to - [Content Marketing](https://balancedimpact.com/digital-marketing-training/content-marketing/): Content Marketing Training Learn how to create digital content that will attract more customer & boost your sales. Get in - [Paid Search](https://balancedimpact.com/digital-marketing-training/paid-search/): Paid Search Training Learn the skills & feel confident creating a paid search campaign to boost traffic & drive sales. - [Digital Strategy](https://balancedimpact.com/digital-marketing-training/digital-marketing-strategy/): Digital Marketing Strategy Training Learn how to create a road map to peak performance. Get in touch to schedule your - [Resources](https://balancedimpact.com/digital-marketing-resources/): Resource Spot Everything you need to learn more about digital marketing. Our digital marketing resource spot has everything you need - [Elaine Moncrieff](https://balancedimpact.com/about/our-team/elaine-moncrieff/): Elaine Moncrieff Marketing Manager A Strategic & Creative Marketer Hey there! I’m Elaine, a marketer who loves helping businesses grow. - [Mridul Mohan](https://balancedimpact.com/about/our-team/mridul-mohan/): Mridul Mohan Digital Marketing Executive The Data-Driven Strategic Analyst Hi, I’m Mridul. My journey in digital marketing started when I - [Scott McBay](https://balancedimpact.com/about/our-team/scott-mcbay/): Scott McBay Digital Marketing Advisor, Trainer & MD Digital Marketing Trainer & Advisor Hi, I’m Scott, a results-driven digital marketing - [Glossary](https://balancedimpact.com/digital-marketing-resources/digital-marketing-glossary/): Glossary - [Built to perform](https://balancedimpact.com/digital-marketing-services/built-to-perform/): Built to perform Maximise your impact When you build your website with digital marketing in mind, you’re giving it the - [Market Research](https://balancedimpact.com/digital-marketing-training/market-research/): Market Research Training Our market research training will equip you & your team with the skills & knowledge to turn - [Paid Search](https://balancedimpact.com/digital-marketing-services/paid-search/): Paid Search Services Take your paid search campaigns to the next level. Speak to us if you need support with - [Analytics](https://balancedimpact.com/digital-marketing-services/analytics-support/): Data Analytics Services Fuel your growth with actionable insights, from your data. Speak to us if you need support with - [Social Media](https://balancedimpact.com/digital-marketing-services/social-media-marketing/): Social Media Marketing Strategy & advice to boost your brand. Speak to us if you need support with your social - [SEO](https://balancedimpact.com/digital-marketing-services/seo/): Search Engine Optimisation Your foundation to achieve long-term growth. Speak to us if you need support with your search engine - [Technical](https://balancedimpact.com/digital-marketing-services/technical-seo/): Technical SEO Services Your foundation to search success. Speak to us if you need support with your technical SEO. Get - [Conversion](https://balancedimpact.com/digital-marketing-services/conversion-rate-optimisation-cro/): Conversion Rate Optimisation Turning visitors into customers. Speak to us if you need support with your conversion optimisation. Get in - [Content](https://balancedimpact.com/digital-marketing-services/content-marketing/): Content Marketing Services Strategic content marketing for measurable results. Speak to us if you need support with your content marketing - [Advisory](https://balancedimpact.com/digital-marketing-services/digital-marketing-advisory/): Digital Marketing Advisory Services Maximise your online presence & reach your goals. Speak to us if you need our digital - [Organic Search](https://balancedimpact.com/digital-marketing-training/organic-search/): Organic Search Training Learn SEO techniques to help your website attract the right customers. Get in touch to schedule your - [FAQs](https://balancedimpact.com/digital-marketing-resources/faqs/): FAQs Answers to all your burning digital marketing questions all in one place. If you have a question you can’t... - [Our Team](https://balancedimpact.com/about/our-team/): Our team Meet the dedicated professionals Scott The founder of Balanced Impact. He likes results & hates budget waste. Scott’s... - [Strategy](https://balancedimpact.com/digital-marketing-services/digital-marketing-strategy/): Digital Marketing Strategy Providing you with a trail map to peak performance. If you need support on your digital strategy, - [Training](https://balancedimpact.com/digital-marketing-training/): Digital Marketing Training Upskilling your team to achieve outstanding results. Our tried & tested, jargon-free digital marketing training is practical - [Services](https://balancedimpact.com/digital-marketing-services/): Digital Marketing Services Ready to guide your marketing team to peak performance. We keep things simple & get things done. - [Home](https://balancedimpact.com/): Reach peak digital marketing performance We help businesses thrive online by simplifying digital marketing & providing crystal clear strategy & - [Contact](https://balancedimpact.com/contact/): Let’s chat Get in touch & we’ll set up a call. We’ll bring the tea & insights to help your - [About](https://balancedimpact.com/about/): About Balanced Impact Guiding you to peak digital marketing performance. Getting lost & frustrated that your marketing efforts are not - [Blog: Campfire Reading](https://balancedimpact.com/blog/): You’ve reached the blog where you will find free tips & advice on all things digital from our marketing guides. --- ## Posts - [Why Your Brand Voice Matters](https://balancedimpact.com/why-your-brand-voice-matters/): Do you know how to talk to your customers? Define your brand's voice with our essential guide. - [How Online Customer Reviews Improve Conversion](https://balancedimpact.com/how-online-customer-reviews-improve-conversion/): Customer reviews matter. Read how to get them, handle them & the new laws around them... - [Jewellery Industry Digital Marketing Insights](https://balancedimpact.com/jewellery-industry-digital-marketing-insights/): Ready to take your jewellery brand to the next level? Discover the trends & strategies that will set you up... - [Small Businesses: Why You Matter & How To Thrive](https://balancedimpact.com/smes-digital-marketing-and-how-to-thrive-online/): A love letter to SMEs, find out why they matter so much & tips to thrive online... - [Website Migration: A Guide to SEO Success](https://balancedimpact.com/website-migration-seo-success-guide/): Planning a site upgrade but don't want to lose your rankings? Read our pre-launch migration guide... - [Unwrap Christmas tips for digital marketing success](https://balancedimpact.com/christmas-tips-for-digital-success/): We've got your back with practical digital marketing strategies to turn clicks into gifts... - [Sweet success for Cocoa Black](https://balancedimpact.com/case-study-cocoa-black-conversion-optimisation/): It was sweet success for Cocoa Black with +82% conversion, find out how we did it. - [Outdoor Clothing Digital Marketing Insights](https://balancedimpact.com/outdoor-clothing-digital-marketing-insights/): Our research & analysis into the outdoor clothing market & how you can stay one step ahead... - [Upskill in Digital Marketing to Boost Growth](https://balancedimpact.com/upskill-in-digital-marketing-to-boost-gr/): Learn the impact investing in digital marketing training will have on your business... - [5 Ways to Improve Your Conversion Rate](https://balancedimpact.com/conversion-rate-optimisation-tips-seo/): We’ve gathered some simple, yet powerful strategies to boost your site visibility, improve your conversion rate optimisation & drive more - [Is Your Digital Content Hurting Your Website Performance?](https://balancedimpact.com/seo-content-strategy-for-website-performance/): The content on your site could be harming your search rankings & overall performance. Google’s most recent helpful content update - [JET PRESS Performance Boost](https://balancedimpact.com/case-study-jet-press-digital-strategy/): Key Metrics 314% YoY increase in completed website contact forms 205% YoY increase conversion rate on contact forms 38% YoY - [Get Prepared for Generative Search](https://balancedimpact.com/prepare-for-generative-search/): ChatGPT was the 2022 game-changer for generative AI & since then Gen AI has boomed! New models are being released - [Technical Housekeeping to Improve SEO](https://balancedimpact.com/technical-housekeeping-to-improve-seo/): We’ve lost track of the number of brands who have built a beautiful website with wonderfully curated content, only to - [Sparkling results for ethical jewellery brand](https://balancedimpact.com/case-study-jewellery-brand-organic-search/): Key Metrics 215% YoY total revenue increase 463% boost in organic revenue #1 rankings for core keyphrases The challenge Our --- # # Detailed Content ## Pages - Published: 2025-07-10 - Modified: 2025-07-10 - URL: https://balancedimpact.com/digital-marketing-services/ai-performance-review/ --- - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://balancedimpact.com/privacy-policy/ --- - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://balancedimpact.com/cookie-policy/ --- - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://balancedimpact.com/contact/thank-you/ --- - Published: 2024-12-13 - Modified: 2025-01-08 - URL: https://balancedimpact.com/contact/thank-you-newsletter/ --- - Published: 2024-11-27 - Modified: 2024-12-04 - URL: https://balancedimpact.com/digital-marketing-training/looker-studio-reporting/ --- - Published: 2024-11-20 - Modified: 2024-12-13 - URL: https://balancedimpact.com/digital-marketing-resources/digital-skills-gap/ --- - Published: 2024-11-20 - Modified: 2024-12-13 - URL: https://balancedimpact.com/digital-marketing-resources/sustainable-impact/ --- - Published: 2024-11-15 - Modified: 2025-01-08 - URL: https://balancedimpact.com/digital-marketing-training/analytics-training/ --- - Published: 2024-11-15 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-training/google-tag-manager/ --- - Published: 2024-11-15 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-training/content-marketing/ --- - Published: 2024-11-15 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-training/paid-search/ --- - Published: 2024-11-15 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-training/digital-marketing-strategy/ --- - Published: 2024-11-14 - Modified: 2024-12-18 - URL: https://balancedimpact.com/digital-marketing-resources/ --- - Published: 2024-11-13 - Modified: 2024-12-13 - URL: https://balancedimpact.com/about/our-team/elaine-moncrieff/ --- - Published: 2024-11-13 - Modified: 2024-12-13 - URL: https://balancedimpact.com/about/our-team/mridul-mohan/ --- - Published: 2024-11-13 - Modified: 2024-12-13 - URL: https://balancedimpact.com/about/our-team/scott-mcbay/ --- - Published: 2024-11-07 - Modified: 2024-12-04 - URL: https://balancedimpact.com/digital-marketing-resources/digital-marketing-glossary/ --- - Published: 2024-11-06 - Modified: 2025-01-08 - URL: https://balancedimpact.com/digital-marketing-services/built-to-perform/ --- - Published: 2024-11-06 - Modified: 2025-01-08 - URL: https://balancedimpact.com/digital-marketing-training/market-research/ --- - Published: 2024-10-23 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-services/paid-search/ --- - Published: 2024-10-23 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-services/analytics-support/ --- - Published: 2024-10-23 - Modified: 2024-12-04 - URL: https://balancedimpact.com/digital-marketing-services/social-media-marketing/ --- - Published: 2024-10-23 - Modified: 2024-12-04 - URL: https://balancedimpact.com/digital-marketing-services/seo/ --- - Published: 2024-10-23 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-services/technical-seo/ --- - Published: 2024-10-23 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-services/conversion-rate-optimisation-cro/ --- - Published: 2024-10-23 - Modified: 2025-03-05 - URL: https://balancedimpact.com/digital-marketing-services/content-marketing/ --- - Published: 2024-10-23 - Modified: 2025-05-22 - URL: https://balancedimpact.com/digital-marketing-services/digital-marketing-advisory/ --- - Published: 2024-10-23 - Modified: 2025-01-08 - URL: https://balancedimpact.com/digital-marketing-training/organic-search/ --- - Published: 2024-10-22 - Modified: 2025-07-03 - URL: https://balancedimpact.com/digital-marketing-resources/faqs/ --- - Published: 2024-10-15 - Modified: 2024-12-13 - URL: https://balancedimpact.com/about/our-team/ --- - Published: 2024-10-14 - Modified: 2024-12-04 - URL: https://balancedimpact.com/digital-marketing-services/digital-marketing-strategy/ --- - Published: 2024-10-14 - Modified: 2024-12-18 - URL: https://balancedimpact.com/digital-marketing-training/ --- - Published: 2024-10-08 - Modified: 2025-01-09 - URL: https://balancedimpact.com/digital-marketing-services/ --- - Published: 2022-03-18 - Modified: 2025-07-10 - URL: https://balancedimpact.com/ --- - Published: 2022-03-17 - Modified: 2024-12-18 - URL: https://balancedimpact.com/contact/ --- - Published: 2022-03-17 - Modified: 2025-03-20 - URL: https://balancedimpact.com/about/ --- - Published: 2021-07-01 - Modified: 2024-11-13 - URL: https://balancedimpact.com/blog/ You’ve reached the blog where you will find free tips & advice on all things digital from our marketing guides. --- --- ## Posts - Published: 2025-07-18 - Modified: 2025-07-23 - URL: https://balancedimpact.com/why-your-brand-voice-matters/ - Categories: Uncategorized Do you know how to talk to your customers? Define your brand's voice with our essential guide. --- - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://balancedimpact.com/how-online-customer-reviews-improve-conversion/ - Categories: Guides Customer reviews matter. Read how to get them, handle them & the new laws around them... --- - Published: 2025-04-23 - Modified: 2025-07-18 - URL: https://balancedimpact.com/jewellery-industry-digital-marketing-insights/ - Categories: White Paper Ready to take your jewellery brand to the next level? Discover the trends & strategies that will set you up for success... --- - Published: 2025-03-13 - Modified: 2025-04-23 - URL: https://balancedimpact.com/smes-digital-marketing-and-how-to-thrive-online/ - Categories: Guides A love letter to SMEs, find out why they matter so much & tips to thrive online... --- - Published: 2025-02-27 - Modified: 2025-04-23 - URL: https://balancedimpact.com/website-migration-seo-success-guide/ - Categories: Guides Planning a site upgrade but don't want to lose your rankings? Read our pre-launch migration guide... --- - Published: 2024-10-03 - Modified: 2024-12-18 - URL: https://balancedimpact.com/christmas-tips-for-digital-success/ - Categories: Guides We've got your back with practical digital marketing strategies to turn clicks into gifts... --- - Published: 2024-09-26 - Modified: 2024-12-18 - URL: https://balancedimpact.com/case-study-cocoa-black-conversion-optimisation/ - Categories: Case Studies It was sweet success for Cocoa Black with +82% conversion, find out how we did it. --- - Published: 2024-08-29 - Modified: 2024-12-18 - URL: https://balancedimpact.com/outdoor-clothing-digital-marketing-insights/ - Categories: White Paper Our research & analysis into the outdoor clothing market & how you can stay one step ahead... --- - Published: 2024-07-25 - Modified: 2024-12-18 - URL: https://balancedimpact.com/upskill-in-digital-marketing-to-boost-gr/ - Categories: Guides Learn the impact investing in digital marketing training will have on your business... --- - Published: 2024-06-27 - Modified: 2024-12-05 - URL: https://balancedimpact.com/conversion-rate-optimisation-tips-seo/ - Categories: Guides --- - Published: 2024-06-12 - Modified: 2025-02-27 - URL: https://balancedimpact.com/seo-content-strategy-for-website-performance/ - Categories: Guides --- - Published: 2024-05-23 - Modified: 2025-02-20 - URL: https://balancedimpact.com/case-study-jet-press-digital-strategy/ - Categories: Case Studies --- - Published: 2024-04-25 - Modified: 2024-12-06 - URL: https://balancedimpact.com/prepare-for-generative-search/ - Categories: Strategy, Technology --- - Published: 2024-03-28 - Modified: 2025-04-17 - URL: https://balancedimpact.com/technical-housekeeping-to-improve-seo/ - Categories: Guides --- - Published: 2024-02-22 - Modified: 2024-12-06 - URL: https://balancedimpact.com/case-study-jewellery-brand-organic-search/ - Categories: Case Studies --- ---