Mridul Mohan

Hi, I’m Mridul. My journey in digital marketing started when I launched an adventure tourism company in the Himalayas. Here’s where I discovered a knack for digital marketing strategy & its real-world value. After earning my MSc. with distinction from Heriot-Watt University, Edinburgh, I joined Balanced Impact & turned my focus to helping businesses grow online.

Having been with Balanced Impact for over a year now, I conduct comprehensive digital marketing reviews & develop website optimisation strategies for diverse clients ranging from SMBs to major international brands. I like diving into the technical side of marketing while keeping our solutions simple, practical & results-focused.

I specialise in:

• Analytics setup, testing & enhancements
• Digital marketing strategy & competitor analysis
• Content strategy & content marketing
• Conversion rate optimisation & customer experience enhancements
• Technical SEO and website performance optimisation
• Strategic paid search management

I’m skilled with a range of tools & technology. Which I use to deep dive into data to spot opportunities for improvement & growth. My approach is straightforward – identify what’s working, fix what isn’t & find new ways to help businesses thrive online.

Digital marketing keeps evolving, & so do I.
I’m always learning, testing & finding better ways to help our clients succeed in the digital marketing space.